Clients: Red Z Gallery, an Art and Photography Boutique and Kudos, an Artists’ Co-op, Mount Vernon, Ohio.
Project: Design original Logo, promotional rack cards, newsletters, and outside signage for each business (separately).
Summary: RED Z GALLERY - The client wanted a logo to reflect an artistic flare, thus the combined serif typography and brush-stroke ‘Z’, with a deep red contrast. The rack cards shown focused on the art experience of the boutique, along with the custom framing services. A monthly newsletter was also designed to promote each monthly artist showing by individual clients. The photographs in the rack cards are my original fine-art images.
KUDOS, an Artists’ Co-op: The client wanted a logo that would be inclusive of all types of artists. I chose the five colors to stand out on a white background and also be seen from a distance. With circles, there could be no preference given to any genre and the mix of serif and sans-serif typography provided a nice contrast and smoothness to the design.